About Us


Welcome to our TRIBE! If this is your first visit, we'd like to welcome you. If you're one of our ah-mazing customers, thank you for joining us on this journey. You're awesome!

Kids Tribe was founded in 2016 by myself, Nic, a mum of two girls. We are a family run business passionate about offering unique, high quality kids products, suited to those adorable little people out there. Kids are all about having fun, and we hope they have fun wearing and/or using any item from our store, and of course adore them as much as we do. We love sourcing beautiful products and certainly try and keep kids needs in the forefront of our mind when selecting our beautiful children's range.

We know how it all adds up when it comes to little ones, but hopefully when buying good quality products, the items will last and you will be able to pass them down from one child to the next. Shopping online, from the comfort of your home, can often make life easier when you have little children. There is nothing like a tantrum in a shopping centre to remind us of this!

We hope that shopping with Kids Tribe will be an enjoyable experience, and we can make a small difference to your day. Goodness knows we need more enjoyable experiences in life! Our children love to sing, dance and from time to time, drive us crazy. We are surrounded by little people, feel we know them quite well, and hopefully this will reflect in our offering to you.

We originally traded under the name Children's Wear Direct, which we purchased in 2015 but was started in 2006. CWD sold clothing and accessories for babies and toddlers. We rebranded to Kids Tribe in 2016 and have changed the direction and focus of our store. We have a range of eco conscious children's fashion, toys, gifts, decor and more.

Our range grows by the season as there is so much talent in the children's fashion and toy industry in Australia and abroad. Our range includes a great selection of your everyday basics as well as those special items. Our collections are designed for boys and girls from fresh little newborn babies to children up to six years old.

If we don't stock an item that you are looking for, please send us a message and we may be able to arrange something for you. We always adore discovering new children's brands. Keep in touch and let us know your thoughts, we love to hear from you.

Happy shopping and thank-you for joining Kids Tribe. It's LOVE.

xx Nic + family